The Build Your Books Blueprint
The step-by-step playbook for new stylists who are ready to go from an empty column to a waitlist. Every step, every script and every tracker, in one fillable PDF.
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Being a great stylist and a booked stylist are two different skills.
The first one you learned with a mannequin and a lot of patience. The second one is a system, and systems can be learned in weeks, not years. The Blueprint gives you that system, built on five Booking Engines.
Attract
Social media that gets you found
Connect
DMs, community and real-life networking
Convert
Irresistible offers, cards and consult scripts
Wow
A client experience they rave about
Multiply
Reviews, referrals and rebooking
11 parts. Everything you need to fill your chair.
Fill it in on-screen or print it and grab a pen. Either works.
Know Your Numbers
What “fully booked” actually means for you, in real numbers
Tighten Your Client Experience
From booking to rebooking: the journey that creates regulars
Social Media That Converts
Profile, content pillars, hooks, captions, stories and a calendar
The Review Strategy
When to ask, how to ask, and how to use every review
DMs That Book
The irresistible offer and 14 word-for-word message scripts
The Referral Program
Turn every happy client into a client-finder
External Engagement
Your community, local partnerships, events and the 100 List
Booking Boosters + 90-Day Plan
Extra strategies and your week-by-week action plan
The Card Strategy
Gift certificates, free blowout cards and the tip enhancement
Trackers & Worksheets
Scorecards and trackers to keep you accountable
Say Yes to Every Service
Get more people in your chair and become well-rounded, fast
Hi, I’m Patricia.
I’m the owner of Opulent Beauty and the host of The Elevate Podcast, where I talk with salon owners and stylists about building a business that actually works.
I made this Blueprint for the stylist I see over and over: talented, hungry, and staring at an empty column. You don’t need more talent. You need a plan. This is it.
If you found this through the show, thank you for listening. If you haven’t subscribed yet, come hang out with us every week.
Your chair is about to get busy.
Grab the free Build Your Books Blueprint and start filling your books this week.
Get the free Blueprint